A designer who loves mixing creativity with strategy. From marketing campaigns to event graphics to web design, I'm all about creating visuals that are functional, impactful, and a little bit fun.
SmartPM
As part of SmartPM’s two-person in-house design team, I collaborate across marketing, sales, and leadership to create high-impact visuals that drive brand growth and engagement. From digital campaigns and trade show collateral to eBooks and data reports, I help maintain a consistent, modern brand presence while translating complex ideas into clear, compelling designs.
Digital Marketing Campaigns
I design digital marketing assets that support product launches, campaigns, and lead generation efforts. My work includes email graphics, social media visuals, and website banners created to align with campaign goals and drive engagement. I also implement many of these assets directly in HubSpot, ensuring consistent performance and a cohesive digital experience across channels.
BOGO Trade Show Promotion
Created event visuals, an email campaign, and a landing page in Hubspot for a limited-time BOGO offer featured at two major trade shows. The promotion helped drive engagement and push an end-of-year sales initiative for the company.
SmartPM Essentials Launch
Led design for the launch of SmartPM Essentials, a simplified version of the company’s software built to make project intelligence more accessible. I created supporting marketing materials including a social post, website landing page, sales deck, email blast, and one-pager, along with detailed explainer content to help audiences understand the new product’s features. The campaign introduced Essentials as the first step in the SmartPM platform and helped drive awareness and adoption.
View the full Essentials deck here.
The State of Construction Scheduling Report
Collaborated on the design of SmartPM’s annual industry report, producing both print and digital versions with a clean, data-driven layout. Also created supporting marketing assets such as email graphics and sponsored LinkedIn ads to promote the campaign and drive brand awareness.
Trade Show & Event Collateral
I design unique SmartPM Happy Hour visuals for each trade show event to help attract attendees and capture new leads after hours. These campaigns include an email design, a landing page for rsvp's, social post, printed tickets, and an on-site poster. These designs are also shared by partner companies co-hosting the events, extending visibility and engagement across multiple audiences.
I also design the supporting materials specific to each trade show, including handout cards that feature speaking sessions, booth backdrops, and on-site signage. Each piece is created to grab attention in busy trade show environments and communicate SmartPM’s value in a clear, approachable way.
Liberty science Center
I designed themed marketing visuals for special events like 80s Night, R&B, Latin, and laser shows to help boost attendance and engagement. This included creating cohesive digital and print assets such as social media graphics, merchandise designs, and brochures. Each piece was crafted with a high-energy, playful style that reflected the spirit of the Liberty Science Center and its audiences.
Georgia Furniture Mart
I developed promotional graphics and campaign materials to highlight seasonal sales and new product collections. This included designing print and digital assets such as website banners, in-store signage, and social media content. Each piece was created to align with the brand’s modern, family-focused identity and enhance the overall shopping experience.
OHBoN Studios
I digitized original hand-painted artwork into high-quality digital assets while preserving each piece’s depth and texture. I also designed layouts for calendars, notecards, wedding invitations, and large-format prints tailored to the artist’s brand. As the studio’s sole designer, I managed the entire process from digital cleanup to print-ready delivery.
